• digital-marketing

  Ad exchange and DSP explained

  This article unravels the concept behind ad networks, exchanges and demand side platforms that form the core of the multi-billion $ internet advertising industry.

• digital-marketing

  Google search algorithm changes - a history of updates

  The evolution of Google search algorithm is very important to understand the effect it has on website rankings. This article offers a history of updates to the Google algorithm and highlights important changes and milestones.