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    Ad exchange and DSP explained

    This article unravels the concept behind ad networks, exchanges and demand side platforms that form the core of the multi-billion $ internet advertising industry.

  • digital-marketing

    Google search algorithm changes - a history of updates

    The evolution of Google search algorithm is very important to understand the effect it has on website rankings. This article offers a history of updates to the Google algorithm and highlights important changes and milestones.

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