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  • digital-india

    The Impressive Success of UPI: A Review of Transaction Volume and Value

    The article discusses the impressive success of India's Unified Payments Interface (UPI) in terms of transaction volume, value and versatility.

  • internet-statistics

    India Economy and Digital India Snapshot

    India Economy and Digital India statistics summarized to give a quick perspective. The data provided here is sourced form authentic sources, and updated regularly.

  • design-thinking

    Consequences of Poor Design Thinking

    To really understand how valuable and important design thinking is, let's look at the consequences of poor design thinking

  • airlines

    State of Airlines in India

    The future looks bright for the Indian airlines industry, but there are traditional challenges to overcome. This articles explores the opportunities, pitfalls and solution.

  • bitcoin

    What is Bitcoin? A Simple, Layman’s Explanation

    What is Bitcoin? A Simple, Layman’s Explanation

  • digital-india

    Should an Indian business go for .in or .com as the domain name?

    Choosing a domain name for the website is an important step for businesses, but what type of domain should one choose and why?

  • e-commerce

    What are the most important metrics for e-commerce companies?

    Metrics are critical to e-commerce companies, especially since they help in bench-marking and tracking progress and performance. Let's look at some metrics.

  • digital-marketing

    Ad exchange and DSP explained

    This article unravels the concept behind ad networks, exchanges and demand side platforms that form the core of the multi-billion $ internet advertising industry.

  • social-media

    12 Metrics to Measure Social Media

    A comprehensive guide to measuring the success of a social media campaign through a set of time-tested metrics.

  • e-commerce

    Last mile delivery - own or outsourced?

    For any e-commerce venture, last-mile delivery is a critical component of their business. This article discusses the various options for last-mile delivery and weighs their effectiveness.

  • e-commerce

    The 10 Rules of a Successful E-commerce Venture

    This article outlines 10 rules that set a successful venture apart from the rest, based on a set of attributes that are consistent across successful companies.

  • social-media

    Social media policy for organizations

    The ubiquity of social media has necessitated organization to adopt a policy for social media usage. Here is an essential set of pointers to help you craft such a policy.

  • digital-marketing

    Google search algorithm changes - a history of updates

    The evolution of Google search algorithm is very important to understand the effect it has on website rankings. This article offers a history of updates to the Google algorithm and highlights important changes and milestones.

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