• digital-india

  The Impressive Success of UPI: A Review of Transaction Volume and Value

  The article discusses the impressive success of India's Unified Payments Interface (UPI) in terms of transaction volume, value and versatility.

• internet-statistics

  India Economy and Digital India Snapshot

  India Economy and Digital India statistics summarized to give a quick perspective. The data provided here is sourced form authentic sources, and updated regularly.

• design-thinking

  Consequences of Poor Design Thinking

  To really understand how valuable and important design thinking is, let's look at the consequences of poor design thinking

• airlines

  State of Airlines in India

  The future looks bright for the Indian airlines industry, but there are traditional challenges to overcome. This articles explores the opportunities, pitfalls and solution.

• bitcoin

  What is Bitcoin? A Simple, Layman’s Explanation

  What is Bitcoin? A Simple, Layman’s Explanation

• digital-india

  Should an Indian business go for .in or .com as the domain name?

  Choosing a domain name for the website is an important step for businesses, but what type of domain should one choose and why?

• e-commerce

  What are the most important metrics for e-commerce companies?

  Metrics are critical to e-commerce companies, especially since they help in bench-marking and tracking progress and performance. Let's look at some metrics.

• digital-marketing

  Ad exchange and DSP explained

  This article unravels the concept behind ad networks, exchanges and demand side platforms that form the core of the multi-billion $ internet advertising industry.

• social-media

  12 Metrics to Measure Social Media

  A comprehensive guide to measuring the success of a social media campaign through a set of time-tested metrics.

• e-commerce

  Last mile delivery - own or outsourced?

  For any e-commerce venture, last-mile delivery is a critical component of their business. This article discusses the various options for last-mile delivery and weighs their effectiveness.

• e-commerce

  The 10 Rules of a Successful E-commerce Venture

  This article outlines 10 rules that set a successful venture apart from the rest, based on a set of attributes that are consistent across successful companies.

• social-media

  Social media policy for organizations

  The ubiquity of social media has necessitated organization to adopt a policy for social media usage. Here is an essential set of pointers to help you craft such a policy.

• digital-marketing

  Google search algorithm changes - a history of updates

  The evolution of Google search algorithm is very important to understand the effect it has on website rankings. This article offers a history of updates to the Google algorithm and highlights important changes and milestones.