Highly Recommended Books on Digital - Top List

A selection of books related to digital, internet and technology that are an essential read. Along with the book there is also a link provided to buy the book.
Arun Nair - Author
  • The Everything Store

    Brad Stone The Everything Store

    This is the story of one of the most successful companies of the world, Amazon.com and of its ambitious and bright founder Jeff Bezos.

    Amazon at first started with the delivering of books through the mail but the founder Jeff Bezos was never satisfied in being just a book seller. He wanted Amazon to become 'The everything store'. He wanted Amazon to offer limitless selections of things at reasonably low prices. In this book, we have a detailed account of Amazon and how it came into being.

    The book also talks about the founder of Amazon and his unique quality of mind and the resolution. The book talks about his ability to overlook short term profits for the long term goal.

    Buy this book on Amazon
  • How Google Works

    Eric Schmidt, Jonathan Rosenberg How Google Works

    The authors Eric Schmidt (former Google CEO) and Jonathan Rosenberg helped grow Google from a young start-up to a global icon.

    How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.

    This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

    Buy this book on Amazon
  • Big Data: A Revolution That Will Transform How We Live, Work and Think

    Viktor Mayer-Schonberger, Kenneth Cukier Big Data: A Revolution That Will Transform How We Live, Work and Think

    A New York Times bestseller and shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.

    In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the rather than the why. We're just starting to reap the benefits: tracking vital signs to fore see deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends.

    In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

    Buy this book on Amazon
  • Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity

    Avinash Kaushik Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity

    Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics.

    It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers.

    The book will help your organization become more data driven while you become an expert with web analytics.

    Buy this book on Amazon
  • Smarter Than You Think

    Clive Thompson Smarter Than You Think

    In this groundbreaking book, Wired writer Clive Thompson argues that the internet is boosting our brainpower, encouraging new ways of thinking and making us more not less intelligent as is so often claimed.

    Our lives have been changed utterly and irrevocably by the rise of the internet and it is only now that we can begin to analyse this extraordinary phenomenon. The author argues that as we rely more and more for machines to help us think, our thinking itself is becoming richer and more complex. We're able to learn more, retain it longer, to write in curious new forms and even to think entirely new types of thoughts.

    Lucidly written and argued, 'Smarter Than You Think' is a breathtaking original look at our Brave New World.

    Buy this book on Amazon