About the founder & Principal Consultant
Arun N. Nair is a thought leader and influencer in the digital & e-commerce domain with over 14 years of professional experience. He is credited with mentoring and launching several digital, e-commerce and web 2.0 initiatives, including a publisher affiliate network (CPA based).
Besides being the founder at Strata, Arun is also the principal consultant and mentor for all assignments, drawing from his wealth of experience to guide brand and businesses on their digital and e-commerce strategy.
An influential e-commerce and digital marketing professional with over 14 years of professional experience. A turnaround specialist.
In an earlier stint, he was Head – Digital Marketing & Strategy with a multinational, where he catapulted their digital presence from obscurity to becoming one of the best-managed brands in the digital domain.
He was the recipient of the Mahindra Best Practice award for his work on digital and social media, selected by an eminent jury headed by Anand Mahindra. Recently, he was conferred the Top 20 Digital Marketers citation by the world brand congress (WBC) and the CMO council.
Arun is also a published author, with articles appearing in the IIM Ahmedabad quarterly (Vikalp), Social Samosa, Social Technology Quarterly (STQ), Times of India, India Business Law Journal, NASSCOM Emerge among others.
The Strata Effect73% Reduction in Customer Complaints for a Hospitality Client
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